Branding:
Wheeler Financial from Pitney Bowes

I was part of the core team that resurrected the Financial Services arm for Pitney Bowes. It was once one of the largest lenders in the United States. We branded, created, and launched the new vision.

We focused on Wheeler Financial, a FDIC-insured lending partner focused on providing funds needed for critical equipment transactions, specifically for small-to-medium businesses.

Creative Expression

The Creative Expression is the foundational messaging for every effort associated with Wheeler Financial. It is designed to communicate core messaging as well as achieve consistency from piece to piece.