Branding: Creative Expressions

A creative expression is the bridge between strategy and concept. It serves as the foundation for all messaging associated with a specific brand, product, service or event. It is intended to guide all stakeholders (both internal and external) towards a single, approved ‘one voice’ that they can amplify with their efforts.

Below are some selected efforts done on behalf of Pitney Bowes.

SendPro Tablet

For the launch of a new innovation designed to help shippers send with ease.

Wheeler Financial

For the launch of a new financial lending service from Pitney Bowes

Retail (R)evolution

Created for the largest event Pitney Bowes ever hosted. It was focused on Global Ecommerce and Software. I created the strategy as well as the creative expression.

Pitney Bowes Human Resources

From reengineering their talent portal to creating recruitment videos to applying the Pitney Bowes brand to new acquisitions, we accomplished much together.

This example is a creative expression for Client Experience Week, a global initiative designed to showcase why client experience is critical to the company’s success.