Branding: Channel Signal
As the only independent aggregator of online product reviews, Channel Signal collects, cleans, and validates millions of reviews from major eCommerce sites to create the exclusive Consumer2Consumer (C2C) score, the industry’s most comprehensive and accurate product review metric.
Establishing the brand, business strategy, and creative expression
I worked closely with the CEO of Channel Signal as part of a team put together by Conversion Marketing. Although the company had been around for over a decade, they hadn’t created a brand that would showcase their many superior attributes. We worked hand-in-hand to establish their brand, look, tone and how their platform works. A dream collaboration to be certain.,
Created the new brand
Helped create the new website, which can be seen here.
Served as a branding/creative/business consultant to the CEO
Oversaw creative direction, social media, design, concept and copy
Creative Direction
A big part of any brand is how it’s expressed. With Channel Signal, they committed to being a human-centric brand. We needed to create elements that supported the consumer-to-consumer concept. From collateral to articles, the team has been focused on establishing and building brand equity for Channel Signal.