Pharmaceutical Marketing: HCP, DTC and more

As a vice president for Omnicom Health Group, the world’s largest consortium of healthcare agencies, I had the privilege of working on world-class accounts like Amgen, Eisai, Vertex, Moderna, Pfizer, bluebird bio, and more.

Repatha (AMGEN) | iCVA

Amgen, a Fortune 200 company, produces Repatha. Repatha is a world-leading, breakthrough medicine that can help dramatically lower bad cholesterol and reduce the risk of heart attack. Through the extraordinarily thorough iCVA, the Repatha sales force was able to clearly and impactfully make the case to doctors as to why they should prescribe Repatha to their patients.

Strategy | Concept | Creative Direction | Copywriting | Reference/Annotation

Repatha (Amgen) Tradeshow/congress

Repatha was a key sponsor at the 2023 AHA Conference.

Strategy | Concept | Creative Direction | Copywriting | Reference/Annotation

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Tarpeyo (calliditas)
Healthcare professional + Patient websites

Calliditas is a cutting-edge pharmaceutical company that created TARPEYO, the first FDA-approved medicine to reduce proteinuria in adults with IgA Nephropathy who are at high risk of disease progression. To help patients along the journey, we created this website as the penultimate resource for healthcare professionals, patients, and their caregivers.

To see the whole site, visit: tarpeyotouchpoints.com

Strategy | Concept | Creative Direction | Copywriting | Team Leadership

Tremfya (Janssen Pharmaceuticals > Johnson & Johnson)
Brand guidelines

Tremfya is a world leader in medicine for PsO and PsA. For their global relaunch, we created brand guidelines to ensure consistency in all of the marketing expressions and vehicles.

Concept | Copy | Creative Direction | Team Leadership