Branding:
Wheeler Financial from Pitney Bowes

I was part of the core team that launched the Financial Services arm for Pitney Bowes including the introduction of Wheeler Financial. It’s a FDIC-insured lending partner focused on providing funds needed for critical equipment transactions.

Creative Expression

The Creative Expression serves as the foundational messaging for every effort associated with Wheeler Financial. It is designed to communicate core messaging as well as achieve consistency from piece to piece.

Creative Direction: Examples

From the Creative Expression to the execution, the overall message connoting a viable lending option for equipment financing —a sector that sorely needs this type of commitment — came through well.