Pitney Bowes
Global rebrand for this industry-leading sending and ecommerce corporation.
Cigna
Global rebrand for one of the world’s largest healthcare companies.
Rebrand, business strategy and new website for this global adhesive technology leader.
Branding, business strategy and creative for this innovative online review aggregation platform.
Launch: US-focused equipment finance lender
Product branding and introductory campaign for this global energy leader
Creative expressions
Filling in the perpetually missing piece of the creative puzzle: Strategy > Creative expression > Concept
portfolios + info
Click on the images to see the whole story.
> Branding
Shipping + eCommerce Technology | Healthcare Creative expressions
> Video
hp | Pitney Bowes | CooperSurgical | + more
> Audio
Cigna | Consumer Reports | Pete’s Wicked Ale | + more
> Concept + Copy
A finely curated collection of integrated campaigns.
> Pharma
Amgen | Calliditas | Moderna
> Intangibles
Adding value to brands, their people, products/services and cultures.
> Resume
My career thus far…
Video: Selects
Dartmouth Hitchcock Health | Covid-related ad
Pitney Bowes | Sendpro Online | Testimonial
Pitney Bowes | Sendpro Tablet
hp | Spectre 13 Ultrabook
CooperSurgical | Carter-Thomason Port Site Closure System
hp | ENVY 23 Recline computer
Pitney Bowes | SortEngine 360
Pitney Bowes | SendPro C-Series
Concept + Copy:
Pitney Bowes | social media
Serving as the Creative Lead for Pitney Bowes, I’ve had the privilege of creating campaigns for this global technology company. One of my favorites was this social campaign for Sendpro Online, a proven SaaS sending solution.
Strategy | Concept | Creative Direction | Copywriting
Pitney Bowes | social media
Beyond shipping and mailing, Pitney Bowes offers technology that is designed to improve customer satisfaction. This example: EngageOne Converse, a smart chatbot that enables businesses to better interact with their customers in the right voice for their brand.
Strategy | Concept | Creative Direction | Copywriting
Pitney Bowes | Social media
To demonstrate a later reiteration of the campaign for SendPro Online (as well as the consistency of how the Pitney Bowes brand is expressed), we focused on the time-savings you could enjoy because you chose this simple to use online software.
Strategy | Concept | Creative Direction | Copywriting
snapple | Real Facts
I was the writer for many of the Real Facts found underneath Snapple lids. In 90 characters, I had to find and express an ‘a-ha’ moment for the reader.
Concept | Copy | CPG
disney | Via Cigna | Employee assistance program
Disney was one of the largest clients for Cigna. I worked with them on many healthcare-related initiatives including this EAP (Employee Assistance Program), created for their global theme park staff.
Strategy | Concept | Creative Direction | Copywriting
Consumer Reports | Integrated campaign
For this venerable not-for-profit, I created an integrated campaign for their New Car Price Service. The following ad was made to look like an MSRP sticker, which was clever but, more importantly, logically ownable to their core promise.
Creative direction | Concept | Copywriting | Design
Connecticut community bank | Digital + Web + advertising
Connecticut Community Bank, N.A. is a locally owned, full service community bank based in Fairfield County, Connecticut. I helped create a campaign showcasing their attention to personal detail as their unique sales proposition. The ad shown is an example of the smart, stylish campaign.
Strategy | Concept | Creative direction | Copywriting | Design
Pharmaceutical Marketing:
HCP, DTC and more
I’ve been fortunate in being able to work for the Omnicom Health Group, the world’s largest consortium of healthcare agencies. That’s allowed me to work on world-class accounts like Amgen, Eisai, Vertex, Moderna, Pfizer, bluebird bio, and more. More importantly, I’ve had the privilege of working with some of the smartest, kindest people that I’ve ever encountered.
Tarpeyo (calliditas) | Healthcare professional + Patient websites
Calliditas is a cutting-edge pharmaceutical company that created TARPEYO, the first FDA-approved medicine to reduce proteinuria in adults with IgA Nephropathy who are at high risk of disease progression. To help patients along the journey, we created this website as the penultimate resource for healthcare professionals, patients, and their caregivers.
To see the whole site, visit: .tarpeyotouchpoints.com
Strategy | Concept | Creative Direction | Copywriting | Team Leadership
Repatha (AMGEN) | iCVA
Amgen, a Fortune 200 company, produces Repatha. Repatha is a world-leading, breakthrough medicine that can help dramatically lower bad cholesterol and reduce the risk of heart attack. Through the extraordinarily thorough iCVA, the Repatha sales force was able to clearly and impactfully make the case to doctors as to why they should prescribe Repatha to their patients.
Strategy | Concept | Creative Direction | Copywriting | Reference/Annotation
Repatha (amgen) | Tradeshow/congress
Repatha was a key sponsor at the 2023 AHA Conference. To help make their presence known, we created a bevy of trade materials, including floor graphics on the stairs of the convention site’s main entrance.
Strategy | Concept | Creative Direction | Copywriting | Reference/Annotation
Tremfya (Janssen Pharmaceuticals > Johnson & Johnson) | Brand guidelines
Tremfya is a world leader in medicine for PsO and PsA. For their global relaunch, I oversaw their brand guidelines to ensure consistency in all of the marketing expressions and vehicles.
Concept | Copy | Creative Direction | Team Leadership