Branding: Pitney Bowes
Pitney Bowes is a 100-year old brand that is committed to removing complexity from commerce. They’re integral to the buying and selling of goods and services in a borderless and hyper-connected world. They enable billions of transactions globally for millions of clients, from the Fortune 100 to solopreneurs.
Establishing the Brand + Guidelines
As part of the core branding team, I helped lead global creation and integration.
Created, established and administered brand guidelines on a global level
Led creative strategy and best practices (see Creative Expressions)
Created and administered an invite-only digital asset management system to disseminate assets internally and for approved vendors.
Co-created the Language Library, which is a repository of preferred terms and language to be used when talking about/on behalf of Pitney Bowes.
Tone of Voice: Oversight + Creation
A core focus of my brand role at Pitney Bowes was to ensure consistent interpretation of not only what was said but how it was said.
Oversaw marketing vehicles across all business units
This ensured that from web to video, from cut sheet to brochure, from event to sales pitch, the company was speaking in the same tone of voice
Creative direction + Copywriting
My small, determined team strived to have every piece look, feel and sound like the reimagined Pitney Bowes brand.