Branding: GDI Adhesives
GDI Adhesives is a global adhesive technology company. Their products, innovations and solutions are used in a wide-range of industries from automotive to pharmaceutical to mobile technology and so much more. With a vault of unique custom formulation capabilities, GDI Adhesives is able to create the exact adhesive for the need of the project.
Establishing the brand + business strategy + creative
Together with C-suite leadership, we created a brand positioning for GDI: As the innovators in adhesive technology. By bringing this attribute to the forefront, we were able to create offerings (and divisions!) committed to showcasing GDI as the foremost experts on everything adhesive.
Created and established the rebrand
Oversaw creative executions
Established GDI Labs, Formula-First Solutions and the Formula Vault, all unique offerings exclusively from GDI
Creative Direction
Copywriting | Design Oversight
UI | Concept