Pharma: Amgen

Repatha | iCVA

Amgen, a Fortune 200 company, produces Repatha. Repatha is a world-leading, breakthrough medicine that can help dramatically lower bad cholesterol and reduce the risk of heart attack.

Through the extraordinarily thorough iCVA, the Repatha sales force was able to impactfully make the case to doctors as to why they should prescribe Repatha.

Strategy | Concept | Creative Direction | Copywriting | Reference/Annotation