Branding: GDI Adhesives

GDI Adhesives is a global adhesive technology company. Their products, innovations and solutions are used in a wide-range of industries from automotive to pharmaceutical to mobile technology and so much more. With unique custom formulation capabilities, GDI Adhesives is able to create the exact adhesive for the need of the project.

Establishing the brand+ business strategy + creative

I worked closely with the CEO of GDI as part of a team put together by Red Steel Marketing. Together, we created a brand positioning that keyed in on the true unique sales proposition of GDI: As innovators in adhesive technology. By bringing this attribute to the forefront, we were able to create offerings (and divisions!) committed to showcasing GDI as the foremost experts on everything adhesive. .

  • Created and established the rebrand

  • Oversaw creative executions

  • Helped create the new website, which can be seen here.

  • Established GDI Labs, Formula-First Solutions and the Formula Vault, all unique offerings exclusively from GDI

  • Served as a branding/creative/business consultant to the CEO

GDI industries

Creative Direction

What made this ongoing effort interesting was that it was much more than a creative ask, we really needed to be strategic business partners for GDI… and they’ve been a dream to work with. The website is the primary example of how creative was expressed. I wrote the entire site, oversaw the design, and did most of the concept work as well.

See the website here