Branding:

Energyaxis by Elster (Honeywell)

Elster (now Honeywell) is a world leader in Smart Grid and Energy solutions. In fact, they invented many of the essential components of the Smart Grid, including the Smart Meter. Working with their team, we created a new offering: EnergyAxis | Full AMI and Smart Grid solutions that help maximize the output of your utility.

 
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Establishing the Brand

While serving as the VP of Creative for the Agency On Record, we worked with Elster on launching the EnergyAxis product. While Elster was a true innovator in the Energy industry, they had very little recognition. The launch of EnergyAxis helped them:

  • Establish their brand from an overall recognition perspective in key US/Canadian markets

  • Establish a foothold in the growing Smart Grid industry

  • Deepen the relationships they already enjoy with an innovative, critical Smart Grid solution.

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Creative Direction