Portfolio: Concept + Copy

Snapple | Real Facts

I was the writer for many of the Real Facts found underneath Snapple lids. In 90 characters, I had to find and express an ‘a-ha’ moment for the reader.

Concept | Copy | CPG

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Pitney Bowes | Social Media

Serving as the Creative Lead for Pitney Bowes, I’ve had the privilege of creating campaigns for this global technology company. One of my favorites was this social campaign for Sendpro Online, a proven SaaS sending solution.

Strategy | Concept | Creative Direction | Copywriting

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Pitney Bowes | Social Media

Beyond shipping and mailing, Pitney Bowes offers technology that is designed to improve customer satisfaction. This example: EngageOne Converse, a smart chatbot that enables businesses to better interact with their customers in the right voice for their brand.

Strategy | Concept | Creative Direction | Copywriting

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Pitney Bowes | Social Media

To demonstrate a later reiteration of the campaign for SendPro Online (as well as the consistency of how the Pitney Bowes brand is expressed), we focused on the time-savings you could enjoy because you chose this simple to use online software.

Strategy | Concept | Creative Direction | Copywriting

Disney | Via Cigna | Via Aquent

Employee assistance program

Disney was one of the largest clients for Cigna. I worked with them on many healthcare-related initiatives including this EAP (Employee Assistance Program), created for their global theme park staff.

Strategy | Concept | Creative Direction | Copywriting

Consumer Reports | Integrated campaign

For this venerable not-for-profit, I created an integrated campaign for their New Car Price Service. The following ad was made to look like an MSRP sticker, which was clever but, more importantly, logically ownable to their core promise.

Creative direction | Concept | Copywriting | Design

Connecticut Community Bank | Digital + Web + advertising

Connecticut Community Bank, N.A. is a locally owned, full-service community bank based in Fairfield County, Connecticut. I helped create a campaign showcasing their attention to personal detail as their unique sales proposition. The ad shown is an example of a smart, stylish campaign.

Strategy | Concept | Creative direction | Copywriting | Design