Portfolio: Concept + Copy

Snapple | Real Facts

I was the writer for many of the Real Facts found underneath Snapple lids.

The task: To express an ‘a-ha’ moment for the reader in 90 characters or less.

Concept | Copy | CPG

17-SMB-03484-SendPro-10k---Social-Banner-Concepts-and-Creative_FL_R4_animate copy.gif

Pitney Bowes | Social Media

Sendpro Online, their flagship SaaS sending solution.

Strategy | Concept | Creative Direction | Copywriting

18-SWS-02372-CE---EngageOne-Converse-Retargeting-Banners_300x600.gif

Pitney Bowes | Social Media

EngageOne Converse, a smart chatbot that enables businesses to interact with their customers in the right brand voice.

Strategy | Concept | Creative Direction
Copywriting

17_SMB_08296_SendPro+Online+App_New+Positioning+Email_US5.1.jpg

Pitney Bowes | Social Media

For SendPro Online, we focused on the time-savings enjoyed from this simple to use online software.

Strategy | Concept | Creative Direction
Copywriting

Disney | Via Cigna | Via Aquent

Employee assistance program

Disney was one of the largest clients for Cigna.
We worked with them on many healthcare-related initiatives including this EAP (Employee Assistance Program), created for their global theme park staff.

Strategy | Concept | Creative Direction | Copywriting

Consumer Reports
Integrated campaign

For this venerable not-for-profit, I created a series for the New Car Price Service.

Creative direction | Concept | Copywriting | Design

Connecticut Community Bank
Digital + Web + advertising

Connecticut Community Bank, N.A. is a locally owned, full-service community bank based in Fairfield County, Connecticut.

We created a campaign showcasing their attention to personal detail as their unique sales proposition.

Strategy | Concept | Creative direction
Copywriting | Design